ExportDrive

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Export contract
for 6 months

Export Accelerator Program

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The goal of the program — for participating companies is to enter into new export contracts in 2019-2020.

Participating companies

10

About the program in numbers

hours of training and consultation

150

experts and curators of the project

10

educational module

3

Acceleration program days

182

Review of best practices from mentors

And also

Participating companies

10

About the program in numbers

hours of training and consultation

150

experts and curators of the project

10

educational module

3

Acceleration program days

182

Review of best practices from mentors

And also

Expected indicator

export contracts for the amount of
from 20 to 100 million rubles in 2019

What is the "Export contract for 6 months" acceleration program?

The acceleration program is an opportunity for SMEs (small and medium-sized businesses) to enter and expand their presence in foreign markets and sign an export contract within 6 months for Russian producers through training, mentoring and access to unique tools of state support for exporters.

For whom?

Entrepreneurs who understand why they need to export, but have not yet decided on which markets. Never sold for export.
There are no foreign trade specialists.

Export-oriented companies that have decided on export markets, but do not have a clear export and development plan. There are one-time export sales. They want to expand their presence and gain a foothold in new markets.

Experienced exporting companies that want to strengthen the foreign trade Department and speed up the entry to a new country or bring a fundamentally new product to the world market.

For which industries?

Production of technological equipment, footwear, clothing, woodworking, IT, agriculture, engineering, instrumentation, metalworking, etc.

Program features

1

The program was developed by experts in foreign economic activity for practical application

2

The process is divided into three training modules

3

Following the completion of each module, the participant performs a practical task

4

During the course of the module, the participant is in constant interaction with a personal mentor-expert

The ideal project team on the part of the acceleration program participants

The head of the company/Director of development
commercial Director
Marketing and advertising specialist/Director
Lawyer
Accountant
Financial Director
Specialist in foreign economic activity

From practice, it is possible to form a team of two representatives from the company (key specialists, LPR)

Registration and submission of applications

1

Stages of participation in the program

Selection of participants

2

Start of the first educational module

3

Program participation

4

Conclusion of export contracts

5

The first shipment - implementation report

6

6 months

Registration and submission of applications

1

Stages of participation in the program

Selection of participants

2

Start of the first educational module

3

Program participation

4

Conclusion of export contracts

5

The first shipment - implementation report

6

6 months

Criteria for selecting participants
acceleration program:

The company must be registered in the region

Availability of a product/service that may be potentially in demand in other countries

Export contract for 6 months
Program structure

3 educational modules for 2 days
+ weekly curation + marketing review
from ExportDrive experts

I Module. "Preparing the company for export"

2 days. 16 hours

1. Export project

What does work in export markets give Russian companies
The life cycle of an export project
What should be done to enter export markets
Project approach to the company's entry into export markets
The goal of the export project
Forming a team to implement an export project and distributing roles among participants
Using the agile approach in organizing the work of the export project team
Minimization of risks export project
Creating a description of the export project and its «protection»
Development of a road map for an export project

2. Selecting countries for export and adapting the product to customer requirements

What criteria should be used to identify countries that are favorable for exporting Your products
What sources and databases to use for "Desk" marketing research
Scoring the selected markets
Assessment of the competitive environment in selected markets
Algorithm for working with marketing agencies when conducting "field" market research
How to adapt a product for export markets
Product certification
Trademark registration
Marketing "packaging" of the product for entering the markets of the selected countries

Inter-module assignment.
Mentoring.
4 weeks

As a result, 1 module:
In the 1st module is the selection of countries for export are determined by the requirements of buyers to a product, formed a description of the export project and the team to implement it, prepared road map for the development of exports for 1 year. An overview of the markets of the target countries is organized.

II Module. "Export marketing. Sales channel. Conversation"

2 days. 16 hours

1. Choosing a model and sales channels

The model of sales in export markets
Sales channels in export markets (direct/ indirect, offline / online, etc.)
Sales strategies in target export markets

2. Export marketing

Features of positioning in target export markets
Development and launch of a promotion program for target export markets
How to create a price policy for export markets

3. Search for partners and consumers in export markets

How to attract partners/ consumers in export markets
Criteria for selecting potential partners (intermediaries)
Preparation of value propositions for partners/ customers
How to organize communication with potential buyers?
Using events (exhibitions, business missions) to find buyers

4. Preparation of financial terms of the contract

Calculation of financial terms of the contact: what is the price
The rules of formation of effective commercial proposals

Inter-module assignment.
Mentoring.
4 weeks

As a result, 2 modules:
Based on the results of the second module, models and sales channels for export markets are selected, a promotion program and a plan for attracting customers are formed, and financial terms of contact are worked out. A search for potential buyers is launched.

III Module. "Export contract. Finance. Logistics. Customs"

2 days. 16 hours

1. Export contract

Export contract structure
Export legal issues
Financial and tax issues of export (VAT refund, etc.)
Rules for working with currency revenue
How to reduce currency risks

2. Export logistics and customs

Development of logistics schemes for export
Organization of transport and warehouse logistics for export
Features of working with customs when delivering products for export

3. State support program

Export information and consulting support
Reimbursement of expenses for participation
Using the resources of the support network to organize negotiations with customers in other countries
Credit and export insurance

Inter-module assignment.
Mentoring.
4 weeks.

As a result, 3 modules:
Following the results of the third module, financial, legal, logistics, and tax issues are being worked out for concluding an export contract. Negotiations are underway and an export contract is signed.

How was it

Video presentation

Video reviews

Kirill Blistanov, SP " Zharkova O. L."

Igor Kryukov "3D technologies" and Elena Ryazanova LLC NPP " Metra"

Anton Moskalkov, LLC "Rost-agro"

Olga Goryunova, LLC " Habitat"

Aidar Ildarov, VMC invest"

Kirill Meerovich, LLC " Korall"

Igor Timoshin, LLC "Policyp"

Dmitry Nikishin, LLC " Tents and Awnings"

What will the participants of the program get from the program?

Formed and trained
team of exporters for further contract

Conclusion of the export agreement

48 hours of full-time training
More than 100 hours of personal consultations for the company

What do you get from the program?

The result expressed in the export contract
Practical experience
New knowledge
Networking and communication with leading companies in the region
Direct contacts and new opportunities from experts
Motivation and step-by-step algorithm of actions for the entire team
Formed export program for development
Creating a successful model for the subsequent sale of other products in export markets

Benefits for participants

Getting a contract in a short period of time

Ongoing support from the experts-curators of the project

Real assistance to each participant from Federal funds

And also

As part of the integrated work, participants have the opportunity to receive additional information from regional CES:

Exhibition and fair event
Participation in business missions
Examination of the export contract
Marketing research
Creating or upgrading a website in a foreign language
Preparation and translation of presentation materials
Placement on electronic trading platforms (for example, Alibaba, etc.)
Creating a commercial offer

It is also possible for program participants to receive additional funding for other services that may be in demand as part of the program. ExportDrive offers a 15% discount on possible additional services during work within the project.